Best-selling author and consultant, Scott McKain, explains why it is critical for businesses to build trust with their client base. If you cultivate a relationship based on trust with your clients – they will be hard-pressed leave – even if a vendor with a comparable, better-priced product approaches them. Trust takes time and energy to build, and in today’s business world we are not working with an abundance of either. So, take Scott’s advice, and “Go BIG. Build trust. Deliver winning experiences for your customer”.
Build Trust. Go BIG.
by Scott McKain
A n executive with Carreker Corporation, Robert Hall, wrote something in 2002 that has stuck with me all these years:
“Every time a major company creates distrust through its actions with customers, it erodes the level of trust that customers have with all of their providers.”
In other words, he’s suggesting that just as the scars of a difficult previous relationship may taint your
