Richard Fenton and Andrea Waltz have been encouraging, coaching, and teaching people to intentionally go for no to get to “YES” for over two decades. Finally, in this long-awaited follow-up to their ground-breaking first book, they examine exactly what should happen when it comes to hearing “no” in sales.
• What should you think when you get it?
• What should you say when you get it?
• What should you do when you get it?
You have a relationship with the word “no” and with this book, you can make that relationship stronger, working for you, not against you.
