Packed with stories and strategies to help you meet your buyers where they are, Shift and Disrupt: Stop Selling Widgets, Start Selling Wisdom. is not just a book, but a playbook that will bring relevance and meaning to your commercial conversations and sales narratives. You will be able to build higher level connections, deepen your revenue generating conversations and accelerate your pipeline conversions.
By leveraging this innovative and brand-new concept for the B2B Sales Profession, means you will no longer have to rely on outdated scripts and linear sales processes. You will be able to leverage mental models to make the complex, simple. You will be able to tap into neurolinguistics and let your buyer, buy, rather than feel you must make them buy. You will be able to leverage strategic stories to activate the logic and emotive buying criteria through our sales focused coach approach.
This book will teach you the ‘how’ behind selling wisdom in an era of everchanging buyer expectations, not just sell widgets.