![Megadeals by Johan Aberg & Christopher Engman](https://topsalesworld.com/wp-content/uploads/2020/08/Aberg_370x468-237x300.gif)
In the B2B world, the people bringing the largest deals to the tables are heroes. That’s because, amongst the world’s biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base – or fewer than 100 customers. And a large portion of that 80% comes from megadeals.
In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.