![Insight Selling: Surprising Research on What Sales Winners Do Differently by Mike Schultz and John Doerr](https://topsalesworld.com/wp-content/uploads/2014/05/DoerrShultz_370x468-237x300.gif)
What do winners of major sales do differently than the sellers who almost win, but who ultimately come in second place?
Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results.
Not only do sales winners sell differently, they sell radically differently, than second-place finishers.