In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how to:
- Liberate yourself from the status quo of discipline-driven mindsets
- Develop the ability to simultaneously translate technical as well as non-technical information to
colleagues and customers - Understand how your functional role – not your job description – allows you to positively impact business development, even if you are a technical expert
