Winning new customers is the number one challenge 80 percent of entrepreneurs face―and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney―who once struggled to pay bills and is now a top sales coach and influencer―says the reason so many of us are bad at selling is, well, we think selling is bad.
In the “book my clients have been asking me for,” Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn’t something we do to others, it’s something we do with them.
With her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that’s consistent with your values and strengths, so you can align how you sell with how customers buy.
Available for pre-order – out on September 5th
