Alignment Transformation Requires Taking An “Us” Approach To Revenue Growth

I had the pleasure of being on The Predictable Revenue Podcast with Collin Stewart recently. We had a great conversation about what it takes to be successful in connecting with the modern B2B buyer and winning their business. If you didn’t have a chance to catch my episode, check out a great summary of our conversation below. Be sure to also join my community of B2B leaders that are focused on driving revenue growth by strategically aligning their sales and marketing teams by following me on…LinkedinTheAlignmentPodcast.comTwitterInstagram———————————Sometimes the most obvious ideas can be the most difficult or elusive to execute. Case in point: having your sales and marketing teams work together to grow your business. Seems so simple, right? Afterall, these are the two functions in every company explicitly tasked with revenue generation. Unfortunately, those shared ideals have, historically, run counter to how marketing and sales have actually worked. You know