7 Deadly Sins of Sales

To be successful, salespeople need a healthy dose of both ego and empathy. Ego to pick yourself up after the inevitable falls and move onto the next opportunity believing in yourself. Empathy to take a walk in your clients shoes and understand what real value means to them and how it can be delivered. These traits, possibly contradictory and ego being offensive to some peoples minds, are generally accepted as being essential human tendencies in those carving a successful career in sales.
But what about our own human frailties, the one’s defined in ancient Christianity as the 7 Deadly Sins. Dating back at least 1500 years, these sins were those transgressions against the Church which were seen as fatal to one’s spiritual progress.
In this post I’ll explore the 7 Deadly Sins of Sales, the actions and errors that are a result of our own inclinations and can derail the best sales