Are your sales presentations stuck in the 20th century?
Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action. Today's business landscape is competitive. When your sales presentation is being compared to countless others, it's important to stand out for all the right reasons. Instead of using dated sales approaches,, update your understanding of the art of selling and create compelling, engaging presentations that hook audience members from the beginning.
- Leverage a proven, blockbuster formula that engages audiences in any industry
- Use the power of storytelling to connect with prospective clients and soften their resistance to your sales pitch
- Understand and apply customer insights to ensure that your solution is top-of-mind in purchasing decisions
- Update your professional skill set to encompass today's most motivating sales tactics
Sales Presentations For Dummies brings your sales style into the 21st century and connects you with the skills you need to excel in today's complicated business landscape.
What They Are Saying:
“No more excuses for giving another boring, ineffective sales presentation after reading this timely book! Julie Hansen brings a wealth of needed innovation into an area of sales painfully slow to adapt to changes in how customers think and buy today.”
“Sales Presentations for Dummies takes any guess work out of preparing and delivering information to anyone. It’s geared toward sales pros but is much more universal than that. I especially liked the chapter on engaging and managing your audience. And that there was an entire chapter to Mastering Web Presentations – who doesn’t need to become a pro at that?”
“If you want to shorten your sales cycles and increase your win rate, get this book. Whenever I speak to sales organizations, I ask to see their PPT presentations because it gives me a good sense of what and how they’re selling. Mostly I cringe. Of course, no salesperson or marketer would knowingly create something so bad that it could actually hinder sales success. The truth is, they don’t know what good looks like. That’s why this book by Julie Hansen is so helpful. It’s comprehensive and well-written. She shows you how to capture your prospect’s attention, leverage your value proposition, position yourself/company as an invaluable resource, tap into the power of story and much more. She also covers strategies for demos, group presentations, online meetings and more.”