This Week’s Top Sales Book
“The Key to the C-Suite” by Michael Nick
With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. These days, it is crucial for sales professionals to understand the financial metrics senior level executives use to make strategic buying decisions and be able to communicate the positive effect their products or services will have on a company’s financial statements.
This book shows readers how to build a convincing business case and present it to C-level executives.