How to cut and polish your enablement diamond to drive sales results
No doubt, sales enablement is a very fast growing discipline. Just five years ago, only 19% of our study participants had an enablement function or initiative. In 2016, it was one-third, and in 2017 it’s 59%. With fast growing movements, clarity is not always growing with the same speed. Instead, the need for clarity was never greater. In this workshop, you will learn how to leverage our sales force enablement clarity model. The clarity model, a polished diamond, allows you to evolve your enablement function. It connects the dots between customers, the sales force, the need for sponsorship and a charter, why aligning of content, training and coaching services is so important and why you need to leverage cross-functional collaboration, integrated technology, and enablement operations as the backbone of your enablement function. In this workshop, you will learn to assess your current state in each enablement facet, understand which enablement facets you should improve and how to do it. This way, the clarity model allows you to evolve your overall enablement maturity to build a more strategic enablement function to drive sustainable sales results.
About Tamara Schenk:
Tamara Schenk has become a significant voice in the global sales space, and since joining CSO Insights as research director she also has developed as a much-sought-after speaker on the conference circuit. Tamara is a highly experienced sales business and enablement leader, a creative, innovative and passionate executive, and she still finds time to post regularly to her extremely popular blog, “Sales Enablement Perspectives.” Visit:www.