All companies with self respect have a sales process, right? But what is as sales process, really? What purpose does it serve? How is it used to help salespeople in daily operations? Or is it just a reporting exercise to create a sales forecast for management? Join this session where George Brontén debunks the myths that prevent an informative and actionable sales process from being embraced and what is needed to create one that actually drives the behaviors needed to win in today’s hyper competitive world of b2b sales.
About George Brontén:
A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto “Don’t settle for mainstream”, George is always looking for new ways to achieve improved business results using innovative software, skills and processes.
In 2008, after realizing that the sales profession needs to evolve because of the Internet and global competition, George had a vision to increase b2b sales effectiveness using modern saas technology. Since then, George and his team have worked with thought leaders and studied research to identify the success factors behind successful sales organizations and build technology to help companies to consistently reach their targets.