Following best practices provides a feel-good factor. Selling being probably the most situational business activity, these best practices might however not have the desired positive effect on your business. Alternatively, eradicating bad practices addresses specific issues in your business.
About Christian Maurer:
As a consultant, coach and trainer, Christian helps B2B sales leaders, who admit performance problems of their organizations, to define and implement solutions based on system thinking with clearly measurable outcomes.
Christian is also a lecturer in Master programs at ESB Business School at Reutlingen University and at Aalen University, both in Germany. His topics there are: Complex Sales Methologies, International Sales Management; Structuring and Leading International Sales Teams.