In the Era of Accountability, marketing accounts for lead quality, accepts responsibility for leads, taking them back to nurture when needed and discloses results in a transparent way, measuring revenue impact of leads. sales accounts for follow-up activity accepts responsibility
for working all leads to the finish, win or lose and discloses results in a transparent way, with realistic forecasts of close probability.
I will uncover three BIG LIES and tell you a simple ABM success story.
About Dan McDade:
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide. Visit: www.pointclear.com