B2Bs are shifting from price-focused to value-based marketing focusing on the customer experience. Sellers are lagging and need to catch up! Only 14% of companies deliver on customer experience but 54% agree it’s become the primary driver of sales. We’ll introduce 5 ways sellers can create a high-value customer experience.
About Deb Calvert:
Deb Calvert, “DISCOVER Questions® Get You Connected” author and Top 50 Sales Influencer, is President of People First Productivity Solutions, a UC Berkeley instructor, and previously a Fortune 500 Sales Training Director. She champions the Stop Selling & Start Leading movement and offers sales training, coaching and consulting.