Social selling was once heralded as the panacea that would arrest rapidly declining sales achievement levels, but alas, that turned out not to be the case. Has social selling run out of steam? If it hasn’t how important is it compared to all the other “weapons” in the modern seller’s armoury? And when thinking about the high amount of direct, unsolicited approaches we are all receiving virtually every day on sites like LinkedIn, has social prospecting become invasive and intrusive?
Our expert panel debated this highly topical subject and provided us with some clues as to what future social selling has on the sales space landscape.