In the words of Field Marshall Slim … “There is a difference between leadership and management. Leadership is of the spirit, management is of the mind. Managers are necessary, but leaders are essential. We must find managers who are not only skilled organizers, but inspired and inspiring leaders.” Field Marshall Slim
In our view, the role of a sales manager is to translate the organization’s vision, mission and values into a meaningful context that sales teams can relate to and feel excited by. If this is achieved, then the manager will have created a sales team with a shared mental model. This transforms an ordinary sales team into a high performing one. Our expert panel are eminently qualified to debate this significant topic.