TSW Roundtables are a monthly live event providing an expert panel of immensely successful thought leaders with the opportunity to share their views and debate the current hot topics. These highly interactive sessions, which are moderated/hosted by Top Sales World’s CEO, Jonathan Farrington, welcome and indeed, encourage audience participation to create a forum like atmosphere. They always go on air at 12 noon Eastern (5 pm GMT).
Lead Generation – Outbound, Inbound or Moribund?
Is cold calling really dead? Is email marketing more efficient? Doesn’t referral selling beat them both in terms of conversion efficiency? And what about using social platforms as a means for hunting and fishing? Our expert panel will debate these questions and more in order to discover if there really is a single best way to attract new prospects or if we need a “blended” approach.
Hosted By: Jonathan Farrington
Recording Available From: Thursday 30th August