Unlocking Sales Enablement with lessons from Behavioral Economics
Cofounder & CEO of SalesTing
After a decade-long career at Microsoft at the forefront of enterprise selling, I left in 2015 to investigate why despite the prevalence of great processes and tools, Sales is still so inscrutable and hard to manage. That investigation led me to explore how Behavioral Economics might help us achieve what tools & processes by themselves haven’t been able to.
In this talk, I will share some key big ideas from the field of Behavioral Economics that we’re applying to Sales Enablement and Management for remarkable results.
While you may not become a Behavioral Economist by attending a talk, I hope to give you a taste of some simple, actionable lessons that you can apply to unlock your sales & marketing teams.