Sales Enablement is a term that still means very different things to different people but my favourite definition comes from CSO Insights, “Sales Force Enablement — A strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and frontline sales managers along the entire customer’s journey, powered by technology.”
Our primary objective for this first European Sales Enablement Summit on October 4th 2017, in London, was quite simply, to join the dots and we certainly achieved that.
We viewed the Sales Enablement “landscape” from every angle; the entrepreneur, the researcher, the strategist, the futurist, the practitioner, the technology provider, the messenger, the presenter, all have their own commitment to sales enablement excellence but each has their own approach.
We brought together what wss probably the most significant speaker line-up ever assembled in Europe and the audience came in their droves.
Our ambition was to deliver a substantial, world-class event, with world-class speakers in a world-class location and we did
We are now very much looking forward to TSW18 – more soon …
CEO, Top Sales World