In this episode of Sales Hardtalk, Dave Kurlan of Kurlan and Associates talk about why it is so difficult for salespeople to sell value and why they MUST learn to do it! Selling value is how you differentiate yourself in a world filled with competitive options. If the buyer doesn’t see the value or the what’s in it for them, you are simply ignored. Dave is a Sales Keynote Speaker, Best Selling Author, Sales Expert and Award Winning Blogger. Enjoy the interview!