As the world becomes a noisier and busier place where people would rather tune you out than tune you in, communicating creatively is vital to success everywhere you are – in the office, in the Boardroom, on an interview, at a PTA meeting or on a Presidential campaign trail.
7 Signs You Need A Metaphor
Your listener is confused.
Your client is stuck on an objection.
Your client sees no difference between you and your competition.
You want to drive home a point vividly and memorably.
You have to wiggle out of a difficult situation.
Your client is stalling.
You want to wow or motivate a larger audience.
What They Are Saying:
"Once again, Anne Miller applies her unmatched insight, clarity and approachability to drive home the science of selling. Metaphorically Selling is a compelling must for all persuaders."
"Like a hot knife through butter, the ideas in this book will melt away objections and help you spread your ideas further and faster. Don't hesitate... learn what Anne's got to teach."
Today's salespeople face a huge challenge because their prospects have overwhelming workloads and impossible deadlines. As such, these already stressed out people have minimal bandwidth to process new information. It's often a Herculean task for salespeople to capture their attention and then, to get them to move off the status quo.
That's why The Tall Lady With the Iceberg is such an important book. In it, Anne Miller shows salespeople how to leverage metaphors to make a point, change perceptions, clear up confusion and inspire action. Plus, she also gives them a model to use to create metaphors that actually work! Filled with fresh thinking, this book should be a "must read" for all salespeople and business leaders who want to take their communication skills to the next level.
"After reading this book, you will add the strategic use of metaphors to the musts of your high stake selling efforts. Anne focuses our attention on this powerful sales tool in a way that most of us don't really stop and think about. This book and its tips will help all of us in business, whether you are directly involved in sales or not and at any experience level."