Today’s seller recognizes that a better-informed and more socially connected customer controls the buying process.
Thanks to social networks and the Internet your prospects begin the buying process without the involvement of sales 60%-80% of the time.
Cold calling and spam emails have diminished in effectiveness, with some 92% of buyers saying that they merely “hit delete” when the email or calls come from someone that they do not know. The days of canned pitches are over! Your prospects expect sales people to understand their business and the challenges that they face before suggesting solutions.
Social Selling is using social channels combined with traditional selling methods to network, prospect, generate leads, demonstrate creditability and conduct sales call research.