Email marketing is directly marketing a commercial message to a group of people using email. But you knew that already. In its broadest sense, every email sent to a potential or current customer could be considered email marketing and it is meant to build loyalty, trust, or brand awareness. Unfortunately, most emails (90% was the latest figure we read) do not get read and are regarded as spam. So how can you get that carefully crafted message - that took you days to write and re-write – opened by your target?