The most significant waste of training dollars rests with the lack of thought in determining what training is needed. Training is seen as a classroom exercise rather than a combination of learning interventions, which in combination results in developing the change in behaviour, skills and knowledge required. The failure of managers and supervisors to determine what needs to change and developing an intervention framework to achieve the change is common. The failure of trainers to insist on finding out before completing their instructional design is more common.
Knowing when, where and how to deliver the best sales training for your team can be a challenge, even for the most experienced sales manager. Hopefully, here we have provided some tips on everything you need to know from selecting the most appropriate provider to measuring the return on your investment.