While much attention is being given to sales process, the buyer journey, social selling, longer sales cycles and lower win rates, little is being done to help salespeople integrate value selling into the sales equation. In this fast-paced session, Dave Kurlan will share the process, methodology, milestones, nuances and subtleties required for today’s modern salesperson to successfully sell value.
About Dave Kurlan:
Dave Kurlan is a top-rated speaker, best-selling author, and sales development expert. His company, Objective Management Group, was named the Top Sales Assessment Tool from 2011-2015 and his Blog the Top Sales & Marketing Blog from 2011-2015. He was inducted into the Sales & Marketing Hall of Fame in 2013.