Top Sales White Papers

We are currently collaborating with around 50 contributors – they are effectively the top sales and marketing experts in the world – and within this section, we will create an archive of their eBooks and white papers.

You should think of this area of Top Sales World as a reference library; the shelves stacked with volumes of wisdom that you can visit as often as you like.

Please feel free to download if you wish, however, if you intend to re-publish, in part or whole, you must provide a link back to this site, and ensure all copyright guidelines are respected.

White Paper Archive

Bidding Tricks - The Secrets RevealedBidding Tricks – The Secrets Revealed

Why is it that some companies grow prosperous on the fruits of their success at winning major bids while others think themselves lucky to garner a few crumbs from the feast? Just why is that some companies consistently win more major bids than others? What do they do that makes them so successful? Jonathan Farrington’s latest white paper lifts the lid on “bidding tricks” DOWNLOAD

Cracking the LinkedIn Sales Code by Jill Konrath and Ardath AlbeeCracking the LinkedIn Sales Code

Find out what top sellers are doing on LinkedIn that you’re
not
! Get the results from the 2013 Sales & LinkedIn survey. DOWNLOAD

Goal Planning Guide by Steven RosenGoal Planning Guide

Success is a function of achieving goals we set for ourselves. Deciding and achieving the outcomes we truly desire is the definition of success. DOWNLOAD

Great discovery is the key to Not LosingGreat discovery is the key to Not Losing

Ever wish you had a do over? Ever lose a deal and think what the heck just happened? “There is no way I should have lost this deal.” This paper covers the reasons we lose and what to do about it…early in the sales process. Discovery is the key and I will show you how to make the most of it. Download here

How to Adopt the Seven Habits of Highly Successful PeopleHow to Adopt the Seven Habits of Highly Successful People 

When a colleague loaned me Stephen Covey’s “The Seven Habits Of Highly Successful People”, many years ago, it took me about three months to get around to reading it – I now realise that I wasted those three months! In fact, I read it three times, in order to ensure that I had fully digested the wisdom. HERE

How to manage Your Key Accounts More Effectively by Jonathan FarringtonHow to manage Your Key Accounts More Effectively

Most companies are looking for ways to manage their most important business relationships more effectively and more efficiently. It is not easy to do and it is not always enjoyable to do, but when a key account works well, it is extremely satisfying. DOWNLOAD HERE

How to Win Major Contracts by Jonathan FarringtonHow to Win Major Contracts

Most companies are not winning a high enough percentage of the bids they make, but in his latest free whitepaper, Jonathan Farrington illustrates that by implementing a few fundamental changes to their bidding procedure, every organization can dramatically increase their “win-rates” DOWNLOAD HERE

In Praise of Appraisals by Jonathan Farrington

How to Plan, Prepare and Conduct an Appraisal

Performance appraisals are an important part of performance management. In itself an appraisal is not performance management, but it is one of the ranges of tools that can be used to manage performance. But to be successful, they should also be used as a basis for making development and improvement plans. Download our latest free whitepaper HERE

A Practical Guide to Getting Sales Teams to Prospect  by Wendy Weiss Jump Start Your Sales Team’s Prospecting

If you are struggling to get new people going or you need to jumpstart your existing team’s prospecting, this new e-book is for you. In A Practical Guide to Getting Sales Teams to Prospect by Wendy Weiss, you’ll find out exactly what holds them back and how to kick start their production. Get expert advice and useful exercises and assignments for your team’s training. Grab it here!

Sales Forecasts: A Question of Method, Not Magic by Openview Partners Sales Forecasts: A Question of Method, Not Magic

Let’s face it, creating accurate sales forecasts isn’t easy. We can’t look into a crystal ball and see which deals in the pipeline are going to close when. Fortunately, “Sales Forecasts: A Question of Method, Not Magic” can help by teaching you to create accurate sales forecasts DOWNLOAD HERE

Selling to Technical Professionals Babette Ten  HakenSelling to Technical Professionals

If you are a sales person who avoids calling on manufacturing and technology-intensive companies full of engineers because they make you feel stupid, read on! You may be leaving out what potentially could represent a new source of business revenue. DOWNLOAD

The Future of Business Collaboration free eBook The Future of Business Collaboration

 “How today’s hottest trends—crowdsourcing, consumerization of IT, mobility, social media and globalization—create a new landscape for modern business collaboration.” Download here

The Problem With Sales TrainingThe Problem With Sales Training

Or why 80% of sales team development initiatives fail to achieve their objectives
Every organization that intends to survive in the re – engineered environment which arrived in the aftermath of the recent economic downturn must, in our view, respond to those realities…” Download our latest free whitepaper HERE

Top Sales Productivity Tools – 2013 by Nancy NardinTop Sales Productivity Tools – 2013

This Guide Has it All – If you want to double revenue, every conversation and every activity has to count. That’s the point of sales productivity tools. Our new (free) 2013 Top Sales Tools guide is packed with the best tools to help your reps do just that. DOWNLOAD HERE

Using a Prospects Financials to Sell” by Michael NickUsing a Prospects Financials to Sell

Imagine if you could know about a prospect before you contact them. Information like their cash in the bank? Their short term debt? Or perhaps their DSO’s? All of this information is available to you and this paper explains how to get it

Your Sales Forecasting Will Have More Accuracy If your sales process has more consistency.Your Sales Forecasting Will Have More Accuracy

If your sales process has more consistency.

Companies that deploy a formal sales process, when compared to the mean, win 48% more, have sales cycles 37% shorter and generate 2x the revenue per head. Download here