The No.1 Best Seller is a masterclass in professional selling, as seen through the eyes of a top salesman. Reflecting on an exemplary sales career, predominantly spent selling financial technology to the C-Suite and Investment Banking community, Lee Bartlett shares the mindset and methodology that have allowed him to consistently win the largest mandates in his industry.
The book is split neatly into four sections, which build upon each other to conclude with the full methodology. The focus is not on sales techniques but on the extra-curricular detail, employed by only the best, that is often omitted from the following key areas:
- Successful product selection
- Sales execution: forward planning, engraining effective sales processes, working efficiently, client communication, pitch preparation, invisible revenue, networking, embracing your ego and recovering lost sales
- Navigating the various political and emotional obstacles that hinder sales success
- Negotiating a sales-based employment contract
The landscape of professional selling is constantly evolving to suit modern-day buyer habits, but core sales principles will always hold true. This fascinating autobiographical account provides an eye-opening insight into the level of detail and discipline that a top salesperson employs - not only to gain an edge over their competition but, ultimately, to close more business.
This book is a valuable resource for anyone new to the sales industry, or for those wishing to broaden or benchmark their sales knowledge and ability.
What They Are Saying:
"The market is flooded with people who write sales books but have never been on quota or have not sold in 20 years. This book is written by someone who has done it and shares his journey. Sales is not an academic, research base role, it requires years of field experience and ego crushing events to learn what really works. I interviewed the author on my podcast and he is the real deal. If you want to break out of the B-Player trap this book is a great place to start."
"This book provides a unique insight into the actions and ways a top performing sales professional thinks. When most sales books are written by “sales experts,” who haven’t sold anything but themselves in years or decades, it’s refreshing to hear directly from someone in the trenches who made it happen."
"This book is aimed at sales professionals that want to be #1 - period. I applaud that. As a seasoned top-performing professional I found this read to be a hard-hitting refresher of what really matters to be the best along with new advice I have seen nowhere else. Both new and experienced sales professionals that want to be the best will thoroughly enjoy this book and I highly recommend it. 5 stars."